Based on an existing brand the objective was to develop a new sub-brand and an innovative packaging concept that would reflect Speedo's values and personality. The new product will sit within the beauty and personal care industry. The idea was to offer a practical solution for busy women that engage in an active lifestyle.
The new product and packaging are easy to use. It is waterproof and recyclable and It can be carried in a bag or left at home. It is a girl’s best friend.
