As the lead designer at PointData I was responsible for the design of all marketing collateral, branding and visual content for social media. I was part of their 'brand refresh' process and was also responsible for the redesign of their website.
Meet Valeri
Valeri is PointData's artificial intelligence powered Automated Valuation Model (AVM) that draws on city-specific data sets, including sales data and unique proprietary layers to learn patterns and accurately predict land and property values and market trends.
We conducted Market Sounding research to understand our target audience and the results showed us that many people do not quite understand what 'artificial intelligence' is and some are actually frightened by it. In an attempt to minimise that issue we decided to 'humanise' Valeri. I was the lead designer in that project and the objective was to 'give Valeri a face': Valeri as a 'personal assistant' that can help you search for properties.
SOCIAL MEDIA
I was responsible for coordinating all social media campaigns, from designing all graphics to making sure the messaging was aligned with companies objectives and stories were uploaded on time.
Avatars I designed for each staff member.
Series of Ads designed for organic and paid channels.
