Spearheaded visual identity including brand positioning, promotions, and digital marketing for different campaigns across B2B and B2C audiences.
Worked closely with the Product and Lifecycle teams on onboarding comms and other assets focusing on graphic design, A/B testing, user experience, user behaviour analysis and other initiatives where the main goal was to improve how we engaged with our customers and to increase conversion.
Worked closely with the Product and Lifecycle teams on onboarding comms and other assets focusing on graphic design, A/B testing, user experience, user behaviour analysis and other initiatives where the main goal was to improve how we engaged with our customers and to increase conversion.
















Black Friday Campaign








Visual assets for different media channels - Facebook, GDN, webpage banners



Gaming Campaign










Easter Campaign