Spearheaded visual identity including brand positioning, promotions, and digital marketing for different campaigns across B2B and B2C audiences.  

Worked closely with the Product and Lifecycle teams on onboarding comms and other assets focusing  on graphic design, A/B testing, user experience, user behaviour analysis and other initiatives where the main goal was to improve how we engaged with our customers and to increase conversion.
Black Friday Campaign
Visual assets for different media channels - Facebook, GDN, webpage banners
Gaming Campaign
Easter Campaign

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