Hi, I’m Gabi.

I'm a senior digital designer who loves owning things end-to-end, from messy research sessions to the moment something ships and actually works.

I've led product, brand and campaign work across B2B and B2C, dealing with complex problems and real user needs. I’m hands-on by nature and always looking for better ways to work. Lately, that’s meant experimenting with AI tools to speed things up, improve workflows, and build more scalable design systems.

Let's chat!