Brand.
Campaign.
Website.
Product.
About me
I have 8+ years experience designing for global companies and startups, across ads, lifecycle marketing, print, campaigns and design systems. I care about work that looks good and performs, and I'm at my best with a team that likes to test, learn and improve together.
Licensed Brand Collaboration • Integrated Campaign • Paid Media
Sole designer on Prezzee’s Jurassic World Rebirth partnership with Universal, taking the licensed brand across digital, social, paid and influencer channels. Reached 4.9M people, delivered 16.2M video views, and positioned Prezzee as a credible partner for future global IP collaborations.
Design Systems • Lifecycle Marketing • Component library
Email Design System
Led design and roll out of a modular Email Design System in Figma for Prezzee's B2B lifecycle. Redesigned onboarding cut the sequence from 12 emails to 5, lifted delivery rates 38% and dropped skip rates from 53% to 15%
Digital Marketing • Branding • Product Design • UX/UI
Led the end-to-end redesign of PointData's Valeri Platform, combining UX/UI thinking with strategic visual design. Map and street view features lifted property page interaction 20%, and repositioned reports improved download conversion 15%.
What people say
“Gabriela is a bright and creative designer. She really listens and understands the brief.”
“Gabi is a strong designer with a keen eye for detail. A deep thinker who is constantly looking for ways to improve processes.”
“Gabi is the rare designer who combines creative excellence with technical understanding, strong project management, and an enthusiasm for continuous learning. ”