I turn strategy into full brand rollouts, and everything in between.
About me
I have 8+ years experience designing for global companies and startups, across ads, emails, print, campaigns and design systems. I care about work that looks good and performs, and I'm at my best with a team that likes to test, learn and improve together.
Product Design • UX/UI • Digital Marketing • Branding
Led the end-to-end design of the Valeri Platform, combining UX/UI thinking with strategic visual design to create a more intuitive, scalable and cohesive digital product experience.
Featured projects
Lifecycle Marketing • Paid Media • Integrated Campaign Design
Developed creative across Prezzee’s global Christmas campaign, delivering cohesive multi-channel assets designed to balance storytelling, brand consistency and commercial impact at scale.
Global Christmas Campaign
Design Systems • Lifecycle emails • Component library
Email Design System
Designed and implemented a modular email design system for Prezzee's B2B lifecycle communications, improving consistency, speed and performance across three global markets.
What people say
“Gabriela is a bright and creative designer. She really listens and understands the brief.”
“Gabi is a strong designer with a keen eye for detail. A deep thinker who is constantly looking for ways to improve processes.”
“Gabi is the rare designer who combines creative excellence with technical understanding, strong project management, and an enthusiasm for continuous learning. ”